The Ultimate Guide to Choosing the Right Website Builder for Your Start-up

When you’re trying to decide which website builder to use for your start-up, the choice can seem overwhelming. There are so many different options to choose from, and each one has its own strengths and weaknesses. Which one will really be the best choice? How do you know which one will produce the results you want? To help you get started, we’ve compiled the ultimate guide to choosing the right website builder for your start-up.


This is one of if not the most popular website builders available. It’s user friendly interface makes it very easy to quickly put together a professional looking website without any knowledge of code or programming. Because WordPress is open source it has thousands upon thousands of free plugins and themes, all of which can be added on top of each other making more complex sites with endless possibilities. It’s also incredibly customizable, allowing you many ways to make your site unique and show off your personality. However with great power comes great responsibility, as with all programs there are advantages but there are also weaknesses that must be considered before choosing WordPress.


Wix is ideal for start-ups looking to create their own custom website. It’s easy to use and requires no coding skills. This can be a great benefit if you aren’t tech savvy, but it also limits your design options when creating your site. Wix is best used for businesses that are focused on content (i.e., blogging) over designs, since customization is limited in comparison with competitors like Weebly or Squarespace. You can build an entire website with Wix in less than an hour, but it’s worth taking some time to look through its different template options before settling on one. Here’s an easy walkthrough of how you can set up a basic site with Wix.


Joomla is a fully open source solution for content management, meaning it’s free and easy to edit. It comes in two different versions: one that’s meant for developers and one that’s designed more with users in mind. However, unless you have a dedicated team of web experts on your side, Joomla is going to be challenging to set up. Additionally, it may take time and resources before your Joomla site becomes known outside of your organization or network.


If you’re looking for a solid website builder that gives you an easy way to create a modern ecommerce site, Shopify is a great choice. It comes with some built-in features that make it very user friendly, including a drag and drop editor that lets you easily change your site’s look and feel without having any design or development experience. From there, Shopify offers an integrated shopping cart feature as well as email marketing tools—all of which makes it simple to run an online store from start to finish. If you need some help with design or development work, they also offer a marketplace where you can find designers and developers who can work on your project from start to finish.


Squarespace is one of many website builders out there, but it’s also one of the best in terms of design. With over 200 themes and a simple drag-and-drop builder, Squarespace is a great option if you don’t need extensive customization. Of course, some people want more; Squarespace isn’t for them. If that describes you, then choose another site builder on our list. The company offers excellent customer service, though users have reported occasional downtime with its email marketing program. Note: When considering a Squarespace plan with Ecommerce as its description, know that those plans lack essential features such as product listing feeds and automatic tax calculations. Ecommerce stores cannot be created through these plans. Ecommerce functionality can only be added to existing websites with additional fees or third-party plug-ins from other developers (including Shopify). We do not recommend purchasing an ecommerce plan from Squarespace unless you know what those limitations are going into it.

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