Your website’s success depends on it being as up-to-date as possible. That means regular updates that keep your business relevant, new content that keeps your visitors coming back, and quick action when you discover bugs or errors on your site. When you don’t keep your website up to date, you risk losing traffic and business—not to mention the trust of your customers who expect you to have things together, no matter what industry you’re in! These five reasons will help you see how important it is to keep your website up to date on a regular basis.
First impressions matter, but first impressions aren’t everything. The more a visitor comes back to your site, the greater his chance of converting to a paying customer. In fact, according to Getelastic, 80% of customers believe that an updated website is a sign of business quality and trustworthiness. For best results, automate your content marketing efforts so you can spend time on higher-value activities like networking with potential customers at industry events or making sales calls to existing customers. That way, when a return visitor checks out your new stuff, they’ll see exactly what they need—no mindless self-promotion. Just informative updates from a knowledgeable brand. Done right, it could be just what they needed to take their relationship from casual buyer to loyal advocate.
Higher Search Engine Rankings
Search engines like Google and Bing love fresh content. They use an algorithm that gives preference to new and updated pages, so you’ll get a boost in search engine rankings if you publish often. It also makes sense from a business perspective; why would you want to rank lower on your website’s homepage than all your competitors? One way to make sure your web page stays current is by using tools like FeedBurner for RSS feeds or Google Alerts for monitoring keywords related to your industry. This will keep you informed of any changes made to key websites within your niche. Also, don’t forget about social media sites! Use Facebook or Twitter to let people know about updates or new articles on your website. The more information you share, especially soft sell tips and advice, the more likely followers are to link back to your site through sharing options on these networks. You should also update your company bios at different directories (e.g., Yahoo Local, Yelp) each time you update them online—which should be at least once per month—so they stay up-to-date across multiple platforms instead of receiving constant manual input every time something changes. Finally, take advantage of user-generated content services such as Google Authorship. By keeping your own profile up to date with recent photos and accurate bio information, you can take full advantage of features such as Author Rank, which rewards authors with higher Google search results based on how trustworthy they are as sources. Author Rank uses factors such as author reputation signals and social metrics to determine where content creators appear in organic searches —and it can do wonders for driving targeted traffic to blogs and websites.
Keep Visitors on Page Longer
By updating your website with fresh content on a regular basis, you’ll keep your visitors coming back. When people visit your site, they expect to find current information that is relevant to their needs. You don’t want to disappoint them by letting your site fall into disrepair. Using good SEO practices will help you achieve all of these things. If you need any assistance, please contact us.
Leapfrog Market delivers technology services for small businesses, entrepreneurs and organizations across the globe. Our core business model revolves around helping clients maximize online profits via digital solutions including internet marketing, social media marketing and web design. We can help your company with comprehensive web development services to support your growth goals. We offer complete website designing, eCommerce website development, custom programming, search engine optimization (SEO), PPC advertising campaigns & internet marketing strategies from experts in Australia. We also provide mobile app development & Digital strategy consulting. We cater to brands of all sizes from startups to large multinationals with offices in Melbourne.
Without regular updating, your website can look outdated and antiquated. If visitors don’t like what they see, they may leave your site before converting into a lead or customer. On top of that, Google tends to rank modern websites higher than older ones; if your site hasn’t been updated for a few years and its competitors have, you could be missing out on traffic and rankings. Finally, even if you don’t care about aesthetics or SEO factors—if you want to stay in business for any length of time—you should still update your website on a regular basis. Often times employees stop doing their jobs unless they are prompted to do so by management. In other words, it’s up to you to keep your website running smoothly. With just a bit of work from your end, though, everything will flow as it should! It’s easy enough to keep your website up-to-date with just a few minor tweaks every couple months.
Makes Change Easier When Necessary
If you haven’t made a change to your website in years, it can be an ordeal when you need to do so. Changing things like site language, navigation and other settings can prove difficult if not downright impossible. When these updates are handled early, they become far easier and more streamlined than if done later on. Overall, keeping your website up-to-date will make changing it easier in case of changes need to happen at some point down the road.